Jeff’s knowledge, professionalism, and expertise have allowed me to grow not only as a player on the ice but also as a person off the ice.
He takes the time to get to know his players on a personal level, which has helped him understand my needs and aspirations for my future.
Kati Tabin
University / College
Family Advisory Services – Advantage Hockey has successfully facilitated the placement of over 150 players in NCAA Division I, NCAA Division III, and USports programs, representing 72 institutions across Canada and the United States. Our placements include 30 NCAA Division I schools, 19 Division III schools, and 23 USports institutions, culminating in over $20 million secured in scholarships and financial aid for our athletes.
Player Evaluation
Advantage Hockey offers customized services designed explicitly for fully committed players who are dedicated to their academic and athletic pursuits. We support well-rounded individuals who appreciate that life transcends hockey and whom strive for excellence in all areas of their lives.
Vetting Process
Prior to enrollment in our program, players and their families must undergo a comprehensive vetting process. These steps are vital to ensure alignment in values, principles and expectations – as our partnership extends beyond the realm of hockey.
For new clients, a thorough vetting process is strictly required.
Our 4-stage evaluation and vetting process ensures a fair design for committed players.
1. One-on-one meeting with the player (parents may attend as guests).
2. Parent-only meeting.
3. Final meeting with both player and parents to confirm mutual understanding of expectations and commitment.
4. Players and parents are encouraged to speak with current and former athletes and their families regarding our services.
Our Development and Advisory Services.
At Advantage Hockey, we maintain a focused team of professionals to deliver optimal support for each athlete. Our aim is not to represent an extensive roster but provide comprehensive services to a select number of dedicated players.
We prioritize collaboration with individuals whose primary goal is to become elite athletes committed to skill enhancement. Players with a focus on social media notoriety or who prioritize outcomes over the developmental journey, are discouraged to engage with our team.
Our approach is firmly anchored around a balanced 360° principle of transparency, respect, accountability and adaptability.
University / College Family Advisory Services

Academic Profile Review
Athletic Skill Evaluation
Video Analysis

Evaluation Reports
Coach Communication
Time Management Skills

Development of Exposure Plans
Ongoing Communication
Continued Mentorship
Professional Services

Contract Management
Marketing Opportunities
Partnership Opportunities

Public Relations
Player Development
Career Management

