Advantage develops, manages,
advises and supports top-tier hockey players.
Our foremost priority is to support players and their families
through open and transparent communication.
Player Centric Philosophy
The passion for the game drives us to assist players in achieving their goals and aspirations.
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Athlete’s Unique Journey
Our specialized team of professionals acknowledges that each athlete’s journey is distinct and individually important.
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Dedicated Honest and Approachable
A boutique advisory group uniquely dedicated in being available to our clients while actively managing ongoing matters on their behalf.
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A dream doesn’t become reality through magic; it takes sweat, determination, and hard work.
Our feedback is constructive and candid, always anchored in the player’s unique needs and aspirations.
We are rooted in a player first approach.
This is not just a principle of our advisory group, it’s a fundamental commitment that guides every decision we make for our players and their families.
Jeff shared his expertise, knowledge, and integrity;
guiding us through Luca‘s and Chloe's recruitment process. We are forever grateful for his work.”
Primerano Family